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FMCG & SUPPLY CHAIN SOLUTIONS

End-to-End Supply Chain Optimization
and Distribution Excellence

FMCG companies face unique challenges: complex multi-tier distribution networks, demand volatility, thin margins, and intense competition. Success requires operational excellence across manufacturing, distribution, and retail execution.

FYXIN builds integrated supply chain platforms that provide end-to-end visibility, optimize logistics costs, improve forecast accuracy, and strengthen distributor relationships.

Industry Challenges

Understanding the complex challenges FMCG companies face every day

Distribution Complexity

  • Multi-tier distribution (company → distributor → retailer)
  • 200+ distributors with varying capabilities
  • Limited visibility into distributor inventory and sales
  • Manual order processing and tracking

Logistics Costs

  • High transportation costs (15–20% of revenue)
  • Inefficient routing and vehicle utilization
  • Return logistics complexity
  • Fuel price volatility

Demand Forecasting

  • Seasonal demand variations
  • Promotional impact unpredictability
  • New product launch uncertainty
  • Regional demand differences

Distributor Management

  • Payment delays and credit management
  • Inconsistent service levels
  • Limited market intelligence
  • Relationship management at scale

Our FMCG Solutions

Comprehensive technology solutions designed specifically for FMCG and supply chain operations

Supply Chain Management Platforms

What We Build:

  • End-to-end supply chain visibility
  • Demand planning and forecasting
  • Production planning integration
  • Inventory optimization across network
  • Order management and fulfillment
  • Logistics and transportation management
  • Warehouse management systems

Advanced Features:

  • AI-powered demand forecasting
  • Multi-echelon inventory optimization
  • Scenario planning and simulation
  • Real-time tracking and alerts

Business Benefits:

20%

improvement in forecast accuracy

25%

reduction in inventory carrying costs

15%

reduction in stockouts

Better

production planning



Distributor Management Systems

What We Build:

  • Distributor self-service portals
  • Order placement and tracking
  • Inventory visibility
  • Payment and credit management
  • Performance scorecards
  • Market intelligence collection
  • Communication and collaboration tools

Mobile Apps:

  • Sales force automation for field teams
  • Order capture at retail level
  • Route planning and execution
  • Market visit tracking
  • Competitor intelligence

Business Benefits:

65%

reduction in order processing time

30%

improvement in distributor satisfaction

200+

distributors with real-time visibility

Reduced

payment cycles



Route Optimization & Logistics

What We Build:

  • AI-powered route optimization
  • Vehicle load optimization
  • GPS tracking and monitoring
  • Driver performance tracking
  • Fuel consumption monitoring
  • Delivery proof of delivery (POD)
  • Return logistics management

Advanced Features:

  • Vehicle routing problem (VRP) solving
  • Multi-stop route optimization
  • Time window constraints
  • Vehicle capacity constraints
  • Real-time route adjustments

Business Benefits:

65%

reduction in logistics costs

95%

on-time delivery rates

40%

improvement in vehicle utilization

Reduced

fuel consumption



Demand Forecasting & Planning

What We Build:

  • Statistical forecasting models
  • Machine learning prediction algorithms
  • Promotional impact modeling
  • New product forecasting
  • Seasonal pattern recognition
  • Regional demand variations

Advanced Features:

  • Historical sales data analysis
  • Market trends integration
  • Weather data correlation
  • Economic indicators
  • Promotional calendars
  • Competitor activity tracking

Business Benefits:

20% - 30%

improvement in forecast accuracy

Reduced

safety stock requirements

Better

production planning

Improved

service levels



Warehouse Management Systems

What We Build:

  • Inventory tracking and management
  • Receiving and putaway optimization
  • Picking and packing optimization
  • Shipping and loading
  • Barcode/RFID integration
  • Warehouse layout optimization

Advanced Features:

  • Wave picking optimization
  • Cross-docking support
  • Batch and expiry management
  • Quality control integration

Business Benefits:

40%

improvement in picking efficiency

99%+

inventory accuracy

Reduced

warehouse operating costs

Faster

order fulfillment



Use Cases

Case Study: FMCG Distributor Network

CLIENT:

Regional FMCG company

SCALE:

200+ distributors, ₹500 crore distribution

CHALLENGE:

18% logistics costs, 67% on-time delivery

SOLUTION DELIVERED:

  • Integrated distribution management platform
  • Distributor self-service portal
  • AI-powered route optimization
  • Mobile sales force automation
  • Demand forecasting engine
  • Analytics dashboards

RESULTS:

  • 28% reduction in logistics costs (₹14 crore annual savings)
  • 95% on-time delivery rate
  • 40% improvement in vehicle utilization
  • ₹12 crore additional revenue from reduced stockouts
  • 88% distributor satisfaction score

Technology Stack

Enterprise-grade technologies powering our FMCG solutions

Frontend

React, Flutter (mobile)

Backend

Python/Django, Node.js

Database

PostgreSQL, MongoDB

AI/ML

TensorFlow, scikit-learn

Cloud

AWS (EC2, Lambda, RDS, S3)

GPS/Mapping

Google Maps API, Mapbox

Analytics

Custom dashboards, Tableau

Ready to Optimize Your Supply
Chain?

Let's discuss how we can transform your FMCG operations with cutting-edge technology

Schedule Free Supply Chain Assessment Download FMCG Solutions Brochure
View Supply Chain Case Studies